ConfidentialVol. 01May 2026
For brands that want to move culture
This is what
hello.io does
for your brand.
We build culture-moving creator campaigns, AI content engines, and conversational AI characters for brands across every category.
Prepared for forward-thinking brandsitsHello.io
Who We Are
A creator-first agency
that builds cultural moments.
hello.io is a full-service influencer marketing and AI-powered content agency. We design campaigns that feel native, move culture, and translate to measurable growth — from boutique launches to enterprise rollouts.
500+
Campaigns delivered
across 4 continents
2B+
Total impressions
for brand partners
10K+
Vetted creators in
our active network
50+
Brand partners across
every category
Selected Brand Partners
Hospitality
W Hotels & Marriott
Multi-property creator campaigns driving direct bookings and amplifying brand storytelling across luxury hospitality.
Food & Beverage
CPG & Restaurant Brands
UGC-led launches, sustained creator programs, and recipe-driven content for emerging and established food brands.
Cross-Industry
Fashion · Sports · Music · Tech
Clothing, sports leagues, music labels, and lifestyle companies — we bring the same creator playbook to every category.
Industries
We work across every category that needs to move culture.
From luxury hospitality to consumer packaged goods, fashion to fitness — the hello.io playbook adapts to any brand that needs to be discovered, talked about, and remembered.
Hospitality
Hotels, Resorts & Restaurants
W Hotels, Marriott, boutique resorts, Michelin restaurants. Creator-led storytelling that drives direct bookings and turns properties into destination content.
Food & Beverage
CPG, DTC & Restaurant
Snacks, beverages, supplements, restaurant chains. Recipe content, taste-tests, and macro-driven messaging that translates to retail sell-through.
Fashion & Apparel
Streetwear, Luxury & DTC
Drop campaigns, lookbook activations, and influencer-led launches that create both sell-out velocity and brand cachet.
Sports & Fitness
Leagues, Teams & Equipment
Athlete partnerships, gym creator activations, and equipment product placements that drive both fan engagement and direct sales.
Music & Entertainment
Labels, Artists & Studios
Album rollouts, tour promotion, and viral moment engineering for major labels and independent artists alike.
Beauty, Wellness & Lifestyle
Skincare, Supplements & Wellness
From clinical-trial-backed beauty brands to emerging wellness disruptors — we build creator authority that drives conversion.
Four Pillars
The hello.io growth engine.
Five integrated capabilities that work together to make any brand inescapable. Activate one, three, or all five depending on your goals and budget.
PILLAR 01
Micro-Creator ArmyPerformance-paid creator program
Hundreds of micro-creators (1K–50K followers) opt in, receive product, post authentic UGC, and earn $1–$5 per 1,000 views. Creates the volume and velocity that makes a brand feel inescapable.
Volume-based · scales with your goals
PILLAR 02
Mid-Tier Partnerships500K–6M follower creators on contract
Contracted mid-tier creators producing weekly Reels, TikToks, YouTube Shorts, and Stories over 3–6 month deals. Authority-building content that positions your brand as a lifestyle staple — not a sponsored post.
Per-creator basis · scales with roster size
PILLAR 03
Celebrity MomentsProduct placement & UGC series
High-profile celebrities integrating your brand into existing projects, plus an authentic UGC content series — never over-produced, always real. Cultural co-signs that move you from "discovery" to "everyone knows."
Project-based · scales with talent tier
PILLAR 04
AI Studio + Paidhello.io in-house creative engine
Our team produces high-volume UGC using AI influencer technology, then amplifies winners with paid spend across TikTok, Meta, YouTube Shorts, and Pinterest. Maximum reach with rapid creative iteration.
Output-based · scales with content volume
PILLAR 05 · OUR PLATFORM
AI Characters · iMessageThe hello.io AI Character Platform
Our flagship product — AI agents, AI influencers, and AI digital twins that engage your customers directly through iMessage. 98% open rate vs 22% email. Handles support, lead qualification, booking, cart recovery, and direct content sales — all inside a text conversation.
Standard setup · monthly operations · Enterprise custom
Our Secret Sauce · The "Manufactured Virality" Loop
One brand, everywhere at once.
The hello.io engine doesn't pick between micro-creators, AI UGC, or paid media — it weaponizes all three together. The result: your brand stops feeling like advertising and starts feeling like the thing everyone is suddenly discovering.
STEP 01
AI UGC Studio creates content at scale
Our in-house team produces 15–20 pieces of authentic-feeling AI creator content every month. Diverse personas, distinct voices, native to TikTok / Reels / YouTube Shorts.
15–20 pieces / mo
→
STEP 02
Micro-creator army amplifies it
Hundreds of micro-influencers (1K–50K) opt in to post brand content. They earn $1–$5 per 1,000 views — performance-paid, no flat fees. Volume creates the "everyone is talking about this" effect.
20–100 active creators
→
STEP 03
Paid media boosts the winners
We test everything in market — AI content + creator content. The pieces with the highest organic engagement get amplified with paid spend across TikTok, Meta, YouTube, Pinterest.
$3–$8 blended CPM
=
Manufactured virality at unbeatable economics.
When dozens of creators all post about the same brand inside a 30-day window, platform algorithms treat it as an emergent trend. Viewers see your brand in their FYP, Explore, Shorts, and Reels — feeling like everyone has independently "discovered" you. That's the loop.
Trend signal
Algorithms read mass simultaneous posting as organic momentum and amplify it for free
Social proof
Audiences trust creator voices 7× more than ads — and dozens of creators is real social proof
Compound reach
Paid media on top of organic-feeling content delivers some of the lowest CPMs in marketing
04Pillar 01 — Micro-Creator Army
Pillar One
The micro-creator opt-in engine.
The volume engine of the hello.io method. An open creator platform where qualified micro-influencers (1K–50K followers) opt in to receive your product, create authentic content, and earn performance-based payouts of $1–$5 per 1,000 views. Volume creates the appearance of cultural momentum — and momentum creates real momentum.
How It Works
Performance-based payouts
Creators apply through our portal, get vetted in <48 hours, receive your product kit, and create content. They earn $1–$5 per 1,000 views based on quality tier. Zero upfront fees — pay strictly for results delivered.
Why It Works
Engineering organic FOMO
When dozens of creators all post about the same brand inside a 30-day window, platform algorithms treat it as a real trend. Audiences see your brand on their FYP, Explore, Shorts, and Reels — feeling like they're independently discovering "the brand everyone is talking about." This is how you buy attention that doesn't feel bought.
Budget Efficiency
The cheapest CPM in the playbook
At a blended CPM of ~$2.50, every dollar buys disproportionate volume — and even modest creator counts generate significant organic compound reach. Performance-paid means every dollar earns harder than a flat-fee deal.
| Metric | Per Month | 6-Month | 12-Month Total |
|---|
| Active creators | 20 – 100 | 60 – 300 | 120 – 600 |
| Content pieces produced | 80 – 500 | 480 – 3,000 | 960 – 6,000 |
| Total video views | 2M – 10M | 12M – 60M | 24M – 120M |
| Total impressions | 5M – 25M | 30M – 150M | 60M – 300M |
| Avg engagement rate | 4.5 – 7% | 5%+ | 5%+ sustained |
05Pillar 02 — Mid-Tier Partnerships
Pillar Two
Sustained authority
from creators with real reach.
Contracted creators producing weekly content over 3–6 month deals, every one with 500K–6M followers. Each becomes a credible repeat-voice for your brand — product reviews, lifestyle integrations, day-in-my-life moments.
Cadence
3–4 posts per week
Each creator posts 1 Reel/TikTok, 1 YouTube Short, and 2 Stories per week. Themes rotate across recipes, taste tests, gym & health routines, and lifestyle integrations to avoid feed fatigue.
Commitment
3–6 month exclusivity
Each contract includes category exclusivity, content approval rights, and required tagging. Creators commit to consistent presence in your brand voice — not a one-and-done sponsored post that gets buried in a week.
Outcomes
Compounding visibility
8 creators × 4 posts/week × 48 weeks = ~1,540 content pieces. At an average of 300K–800K views per post: 460M–1.2B total views with high-trust, repeat-exposure audiences.
06Sample creator directory
Creator Directory · Realistic Mid-Tier Sample
A taste of who we work with.
A snapshot of mid-tier influencers across categories — fashion, fitness, food, tech, beauty, music, sports, lifestyle. Click any name to see their highest-performing channel. Most sit in the 500K–7M range, the sweet spot for engagement and authenticity. Our active network is 10,000+ creators deep.
Beyond This Roster
This is just the shortlist.
We have access to thousands more.
The 12 creators on the previous slides are just examples. hello.io maintains an active network of 10,000+ vetted creators across every relevant category. We co-create the final roster with you, swap in creators you already love, and continuously source new talent as the campaign matures.
10K+
Vetted creators in network
85+
Verified celebrity contacts
12
Content categories covered
48hr
Avg creator vet turnaround
How We Source
Active scouting, not lists
We don't pull from a static database. Our team actively scouts, vets, and onboards new creators every week — searching by audience overlap, engagement quality, prior brand work, and historical performance on snack & recipe content.
Categories Covered
Every angle for Smart Harvest
Hospitality reviewers. Food bloggers. Fitness & macro creators. Fashion & streetwear. Beauty & skincare. Travel & hotel content. Music & entertainment. Sports & athlete creators. Tech & gaming. Real estate & design.
Roster Flexibility
Swap, scale, or add at any time
Final mid-tier roster is co-built with your team. Swap any name we suggested, add creators you already love, or let us source net-new based on a brief. Roster stays fluid through the campaign.
Additional Creators We Can Activate
@stephgrassodietitian (RD · 2.2M)
@brittney_williams (Healthy mom · 1.5M)
@whitneyybond (Healthy recipes · 320K)
@joyfulhealthyeats (Krista Rollins · 298K)
@fitfoodieselma (Macros · 880K)
@heynutritionlady (RD · 250K)
@sweetpotatosoul (Vegan · 425K)
@thebodyofficial (Wellness · 380K)
@sproutedkitchen (Recipes · 280K)
@sadie0xo (Gen-Z lifestyle · 155K)
@erindollar (Lifestyle · 420K)
@healthnutnutrition (Nikole · 690K)
+ 10,000 more in our network
09Pillar 04 — AI Studio + Paid Media
Pillar Four
The hello.io creative engine.
The content engine that fuels everything. Our team produces high-volume UGC using AI influencer technology — diverse personas, distinct voices, content indistinguishable from organic creator output. Then we feed it through the micro-creator army for amplification, and boost the winners with paid media. Below: real examples we made for a real client.
How It Works
AI-generated UGC at scale
Our team builds diverse AI personas — each with unique looks, voices, and content styles. They produce review videos, taste tests, recipe content, and lifestyle posts at 15–20 unique pieces per month. Quality is our control variable, volume is our edge.
Paid Amplification
Boosted across every platform
Every piece is tested, optimized, and boosted with paid spend across TikTok Ads, Meta Ads (IG Reels + Stories), YouTube Shorts Ads, and Pinterest. We A/B test hooks, CTAs, and audiences in real-time using performance data.
The Combo Effect
AI + Micro + Paid = Saturation
AI gives us volume. Micro-creators give us authenticity at scale. Paid media gives us guaranteed reach. Run all three together and your brand stops feeling like a campaign — it starts feeling like culture. CPMs of $3–$8 with rapid iteration based on real performance data.
| Metric | Per Month | 6-Month | 12-Month Total |
|---|
| UGC pieces produced | 15 – 20 | 90 – 120 | 180 – 240 |
| Paid impressions delivered | 15M – 30M | 90M – 180M | 180M – 360M |
| Paid video views | 5M – 12M | 30M – 72M | 60M – 144M |
| Click-through rate | 1.2 – 2.5% | ~1.8% | ~2% optimized |
| Avg blended CPM | $3 – $8 | Target <$5 | Target <$5 |
AI UGC · Snack discovery moment
AI UGC · Macros & protein content
AI UGC · Lifestyle snack moment
Distribution
Where we show up.
Every platform serves a different role in the funnel. We distribute content natively across all major short-form ecosystems for maximum algorithmic reach and audience overlap.
Content Themes
Taste-Test Reactions
"Trying [your product] for the first time" — high-completion, high-shareability format that works across every category.
Smoothie Recipes
"3-step recipe / 60-second tutorial / quick how-to" — instructional content with strong save and share behavior.
The Healthy Swap
"Why I switched from [competitor] to [your brand]" — comparison content that drives high conversion intent.
Day-in-My-Life
"My morning routine / what I use every day" — embedded lifestyle integration that feels native to creator routine.
Investment
Starts at $3,000/mo. Scales with your needs.
Every hello.io engagement begins with our monthly operations retainer. From there, the rest of the program scales to your category, your goals, and your ambition. We don't believe in one-size-fits-all packages — we build the right engine for your brand.
Operations & Management Retainer
$3,000/ month, starting
Includes
Strategy + reporting
Strategy & brand discovery — quarterly playbook reviewsIncluded
Creator network access — sourcing, vetting, contracting from 10K+ networkIncluded
Content review & brand QA — every piece reviewed before going liveIncluded
Performance reporting — monthly dashboards, quarterly reviewsIncluded
Account management — dedicated point of contact, weekly check-insIncluded
Pillar Add-Ons
Pay for what you activate
Activate any combination of the five pillars. Pricing is set per pillar based on the volume, talent tier, and platform reach you want. Pay for one pillar or all five — the engine works modularly.
Custom Quotes
Built around your goals
After the discovery call, we send a custom quote based on your category, target audiences, content needs, and ambition. No surprises, no hidden fees, no minimum commitments beyond the monthly retainer.
Flexibility
Scale up or down quarterly
Pillars can be added, paused, or rebalanced quarterly based on performance data. Start small, scale fast when something works. The engagement evolves with your business.
The Value Equation
What you actually walk away with.
We don't promise specific revenue numbers — too many variables outside our control move sales (distribution, seasonality, pricing, competitor activity, supply). What we can guarantee is everything you'll have at the end of the engagement: an owned content library, measurable brand awareness lift, an engaged audience asset, and a celebrity-driven cultural footprint that compounds long after spend stops.
Owned Content Library
Thousands of pieces of brand content you keep forever.
Every micro-creator video, mid-tier post, celebrity moment, and AI-generated UGC piece becomes your asset. Reusable for paid ads, e-commerce product pages, retail-partner content, and future campaigns. At standard agency rates per piece, this content library alone would cost a multiple of your hello.io spend to commission separately.
Brand Awareness Lift
The kind of cultural presence that moves product without us promising it does.
Documented brand awareness lift in target demos of 12–18% during the campaign window. Awareness is the leading indicator: it doesn't guarantee revenue, but no campaign drives revenue without it. With hundreds of millions of impressions, your brand stops being "discovered" and starts being "already known."
Earned Media + PR
Press coverage, organic shares, and celebrity-driven moments that money can't buy directly.
Estimated $3–5M in earned media value across press mentions, podcast features, repost amplification, and organic share velocity. This is value that comes from the campaign existing — you can't buy it as a line item, only earn it through the work itself.
Year-2 Audience Asset
An engaged audience you can re-target at 60% lower cost.
Every viewer, follower, commenter, and click in year 1 becomes a retargetable audience for year 2. Industry CPMs for warm audiences are roughly 60% lower than cold acquisition. This compounds into a campaign asset that keeps producing returns long after the original spend ends.
13The Cost of Doing This Differently
What You're Saving
hello.io vs the alternatives.
The other ways to execute this scope of campaign cost meaningfully more — or deliver meaningfully less for the same spend. The savings show up in what you're not paying for: the in-house team, the multiple agency retainers, the project management overhead, the ramp-up time.
Build It In-House
8–10 FTEs
Hire a team, manage everything yourself.
- Creator mgr, content team, paid media, AI ops — full salaries
- 12-month ramp before output matches an agency
- No celebrity contacts, no existing creator network
- Software stack costs annually in tools
- Recruiting + management overhead
Stitch Agencies Together
3–4 vendors
Influencer agency + content shop + paid media + AI tools.
- Multiple retainers with no integration between them
- You become the project manager across vendors
- Content quality varies, no central QA
- Celebrity work billed separately as flat fees
- Inconsistent brand voice across vendors
hello.io · Single Partner
1 team
Everything integrated, single point of contact.
- All five pillars under one roof, one strategy
- Celebrity, creator, and AI content already integrated
- Active 10K+ creator network, 48hr vetting
- Quarterly reallocation as performance data comes in
- No internal team to build, manage, or replace
- Starts at $3,000/mo retainer, scales to fit
Time Saved
Live campaign in 30 days
Building the same capability in-house: 6–9 months of hiring + ramp. Stitching agencies: 60–90 days of contracts + onboarding. With us: signed Friday, content live in Smart Harvest's feeds within a month.
Risk Reduced
One partner, one accountability
If something underperforms, there's one team to fix it. No finger-pointing between vendors, no hiring/firing in-house staff, no losing institutional knowledge when someone leaves.
Flexibility Gained
Reallocate quarterly
If celebrity moments overperform, we shift more budget there. If micro-creators stall, we pull back. Quarterly reviews — you're never locked into a fixed allocation that stops working.
12-Month Roadmap
A phased rollout that compounds momentum.
Same playbook, scaled to your engagement size. Micro-creator volume kicks off, mid-tier authority layers in, celebrity moments hit at peak velocity, then the back half is sustained presence + retargeting. Every phase informs the next based on real performance data.
Month 1 – 2
Foundation
- Launch micro-creator opt-in portal
- Onboard first 30+ creators
- Ship product kits to all approved creators
- Begin AI studio content production
- First wave of UGC goes live
- Initial mid-tier creator outreach
Month 3 – 4
Amplification
- Mid-tier creator weekly cadence begins
- Launch paid media across all platforms
- Scale micro-creator network as needed
- A/B test AI content at scale
- First quarterly review & reallocation
- Begin celebrity outreach & negotiation
Month 5 – 7
Cultural Drop
- Finalize 2–3 celebrity partnerships
- Coordinate product placement productions
- Celebrity UGC series rollout
- PR & press coordination
- Cross-platform synchronized drops
- Earned media tracking & amplification
Month 8 – 12
Sustain & Scale
- All four pillars running in parallel
- Optimize budget against winning formats
- Retarget engaged audiences with paid
- Monthly reporting and strategy reviews
- Renew/expand top-performing contracts
- Plan year-2 evolution based on data
Industry Examples
How we adapt to your category.
A snapshot of how the hello.io playbook plays differently across categories — same engine, different content angles, different creator selection, different cultural moments. These four are just the start.
Hospitality
Hotels, Resorts & Restaurants
Travel creators producing destination content, drone shots, room tours, food & bar features. Drives direct bookings & Instagram-worthy positioning.
Fashion & Beauty
DTC, Streetwear & Skincare
GRWM, drop content, unboxings, before/after. The categories that drive direct-to-purchase conversions on Reels & TikTok Shop.
Food & Beverage
CPG, DTC & Restaurants
Recipe content, taste tests, macro-driven messaging, restaurant features. Translates directly to retail sell-through & foot traffic.
Tech & Lifestyle
Hardware, SaaS & Gadgets
Tech reviewers, unboxing creators, lifestyle integration. Authentic product demos that convert curiosity into pre-orders & launches.
Hospitality
F&B / CPG
Fashion & Beauty
Tech & SaaS
Sports & Fitness
Music & Entertainment
Wellness & Lifestyle
Real Estate
Auto
Let's talk about
your brand.
10,000+ creators. AI UGC at scale. iMessage AI characters. Celebrity moments. The hello.io engine, sized to your brand. Starts at $3,000/month.
